Your Outsourced Finance Department

Fin‑visor

Service 1

Sales look strong, but you can't say what you actually earn once product cost, courier fees, returns and ads are paid.

4 services

Service 2

Some of your best-sellers lose money on every order, and without numbers per product you keep pushing them.

4 services

Service 3

Your ad spend is spread across products without knowing which ads bring profit and which ones burn cash.

4 services

Service 4

Too much stock locks up your cash, too little loses sales, and purchase orders are based on guesswork.

3 services

Service 5

You're profitable on paper, but the cash isn't in the bank. It's with the courier, on the shelf, or owed to someone.

4 services

The Work, In Numbers

EGP0.8–7.7M Average revenue range/Month across clients
160,000+ Orders costed to the item level
EGP22M+ Ad spend analysed against profit
29 Custom dashboards built and live
30+ Ongoing Retainer
9 Industries worked in
3 yrs With our first client, and counting
Daily P&L rebuilt every morning

Figures are drawn from live client dashboards operated by FinVisor. Client names are withheld under our confidentiality terms.

Problem 1 of 5

Know Your Real Profit

The problem: your store shows sales, not profit. Product cost, courier fees, failed deliveries, returns and ad spend all come out after the sale, so the number you see is not the number you keep.

How we fix it

  • Daily P&L & Management Reporting

    A full income statement rebuilt every day: revenue, product cost, courier fees, ad spend, contribution margin and net profit, by day, month and product.

  • Daily & Weekly Performance Reports

    Short daily and weekly reports with review meetings, so you catch a drop in margin or delivery rate the day it starts.

  • Expense Control & Cost Optimisation

    We record your expenses and cash collections, analyse where the money goes, and show you which costs to cut or restructure.

  • Budgeting & Variance Analysis

    Monthly budgets built on your own margins and delivery rates, compared with actual results so gaps are caught early.

Client growth

  • Break-even → EGP 700,000 profit in 9 monthsGeneral store: daily and weekly profit reports showed what to fix.
  • Product profit EGP 11,774 → EGP 210,267 in one quarterNiche store: ads cut on losing products, with 21% less ad spend.
  • −40% fixed costs in 2 monthsBody care brand: expenses analysed and payroll tied to production.
Book a Free Financial Review
Problem 2 of 5

Stop the Products That Lose Money

The problem: a product can sell well and still lose money on every order once its courier fee, packaging, returns and ad cost are added. Without numbers per product, you keep scaling the wrong ones.

How we fix it

  • Product Costing (Bill of Materials)

    Every product costed from its raw materials, so when one material's price changes, every product that uses it is repriced.

  • SKU Profitability Analysis

    Net profit per product after courier, packaging, returns and ads, so you know which products to scale, reprice or stop.

  • Pricing Strategy & Sales Targets

    Prices set from your real costs to hit your target margin, and the sales you need each month to reach your profit goal.

  • Shipping & Courier Cost Analysis

    Courier fees, return penalties and delivery rates by governorate, compared with what your customers actually pay for shipping.

Client growth

  • Best-seller: −EGP 68,872 → +EGP 3,730 profitNiche store: its ads were cut 17%, and it still sold 8% more.
  • EGP 45,903 shipping loss closed, 72% of the totalNiche store: shipping repriced by governorate.
  • EGP 30,028 shipping loss closedCar accessories store: the courier charged more than customers paid, so shipping was repriced.
Book a Free Financial Review
Problem 3 of 5

Move Your Ad Budget to the Winners

The problem: ad platforms report ROAS on orders placed, not on profit. Budget gets split across products by feel, so money keeps flowing to ads that look good but lose you money.

How we fix it

  • Real ROAS per Product

    Ad performance tracked product by product, measured against delivered orders and real profit, not the platform's view.

  • Break-Even ROAS & CPA Limits

    The lowest ROAS and the highest CPA each product can reach before its ads stop making money.

  • Ad Budget Reallocation

    We show you where to move spend: away from products that burn cash, and towards the products with the highest profitable ROAS.

  • Marketing Agency Alignment

    We work with your agency or in-house team to set ROAS targets and ad budgets tied to real profit.

Client growth

  • +100% profitBody care brand: ad spend moved to its most profitable products.
  • Losing products cut from 7 to 2 in one quarterNiche store: ad budget moved to the products that earn, with 21% less ad spend.
Book a Free Financial Review
Problem 4 of 5

Buy the Right Stock, in the Right Amount

The problem: buy too much and your cash sits on the shelf as dead stock. Buy too little and your best products sell out while your ads keep running. Most purchase orders are based on guesswork.

How we fix it

  • Purchase Quantities per Product

    How much to buy of each product, based on its profitability and how fast it sells, so your cash goes into stock that moves.

  • Stock Turnover & Days of Cover

    How many days of stock you hold per product and when to reorder, so you avoid both overstock and stock-outs.

  • Raw Material Purchasing System

    For brands that manufacture: a system that calculates the raw materials to buy to cover your planned finished goods.

Client growth

  • EGP 2.38M monthly sales in 9 monthsGeneral store: stock bought by turnover to protect cash flow.
Book a Free Financial Review
Problem 5 of 5

See Where Your Profit Actually Is

The problem: your P&L says you made a profit, but the cash isn't in the bank. It may be sitting as COD with the courier, as stock on the shelf, or already gone on paying debts. Without knowing where it is, you can't tell how much you can safely take out.

How we fix it

  • Equity Calculation

    What your business is worth on any day: cash and bank balances, courier wallet and payment gateways, COD still with the courier, and stock at cost, minus everything you owe.

  • Profit Reconciliation

    The change in your equity is checked against the profit your P&L reports, so you know the profit is real and exactly where it sits.

  • Cash Flow Forecast & Safe Withdrawals

    When money comes in and goes out, your burn rate, and how much profit you can withdraw without hurting operations.

  • What-If Scenario Planning

    See the impact of a decision before you make it: a new product, a different courier, a loan or a price change.

Client growth

  • Daily profit withdrawals at EGP 2.38M monthly salesGeneral store: a cash flow forecast set how much could safely be taken out.
Book a Free Financial Review

The Dashboard

Your Whole Business, On One Screen

Demo dashboard. Every number shown here is sample data. To protect our clients' confidentiality, we never show their real figures.

Every client gets a private dashboard on their own database, refreshed every morning from their store, courier and ad accounts. Below is a working copy running on sample data: open any tab, change the dates, record an expense.

your-brand-dashboard.app Demo data

Open the demo full screen

On mobile and web

Open your dashboard from any phone, tablet or computer, wherever you are.

PDF reports, sent to you

Your Daily P&L and Analysis by Product arrive as a PDF report, ready to read or forward to your team.

FinVisor App · Free Beta

Run the Numbers Yourself

The same calculations behind every client dashboard, packaged as self-serve tools. Free to use while the FinVisor App is in beta.

Try it free
Pricing Your Product Find the selling price that covers product cost, packaging, ad spend and fixed expenses, and still leaves the margin you want. Open the tool
Try it free
CPA Limit of Your Product The most you can pay for each order and still make money, after your delivery rate, product cost and fixed expenses. Open the tool

Free during beta, while we build the full FinVisor App.

Our Clients

Trusted by Growing E-Commerce Brands

Amoura Body Care Misr Mart Pretty Woman O Garage Al Tawbah ELARA Karohat Miraj HomeZy FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand FinVisor client brand

Testimonials

In Their Words

“Really great service that the whole market needs but doesn't know yet. They take all the finance headache away, so I can fully focus on growing the business.”

Founder of a general store

“I feel like we've really become a proper company since we started working with you. The old accountant was a complete loss. There's no word for 'accountant,' we were totally lost. God bless you, you're truly committed and every word you said has come true.”

Founder of a body care brand

“With over 300 products and ads running for most, I had no idea which were profitable or how much I was actually earning. Working with FinVisor finally gave me clarity and control over my numbers.”

Founder of a home & living store

“I wasn't sure which categories were actually driving profit. FinVisor helped me analyze sales data, focus on the best-selling products, and safely move out low-demand items without losing money.”

Founder of a jewelry brand

“They helped me finally understand how much profit I was making and monitor the financials every day. Now I can focus fully on growing my business.”

Founder of a footwear brand

How It Works

From First Call to Live Dashboard

  1. 01

    Financial review

    A free session on your current numbers: margins, delivery rate, ad spend, and where the money is actually going.

  2. 02

    Implementation

    We get the access and data we need from your store, courier and ad accounts, and load your product costs and bill of materials to get started.

  3. 03

    Your dashboard goes live

    A private instance on your own database, with owner and staff logins, refreshed every morning.

  4. 04

    We stay on the numbers

    Ongoing daily analysis, daily and monthly reports, and a CFO on call for pricing, purchasing and campaign decisions.

Get In Touch

Book Your Free Financial Review

Tell us about your business and we'll walk through your current numbers together — margins, delivery rate, ad efficiency, and where the leaks are. No cost, no obligation.

Your details go to FinVisor only, and are never shared.

Financial analyst reviewing a contract

About Us

Driving Your Financial Success

Founded in 2023, FinVisor is a team of financial analysts with over 10 years of combined experience in multinational companies across MENA.

Most e-commerce brands grow their sales without knowing their real profit. We fix that with product costing, daily P&L, clear ad spending limits and a live dashboard refreshed every morning, backed by a CFO on call.

Our mission is simple: help founders price correctly, spend confidently, and grow on profit, not just sales.