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CPA Limit of Your Product

A campaign can look profitable on Meta and still lose you money. The platform counts every order placed, but you only get paid for the ones delivered. With a 70% delivery rate, a EGP 200 CPA really costs you EGP 286 per delivered order.

Know the most you can pay for each order before an ad starts eating your profit.

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Free to use. The numbers you enter stay in your browser.

CPA limit

All amounts in EGP

Your business, per month

Total orders per month Fixed expenses per month

Rent, salaries, software and other running costs. Leave out stock purchases and marketing spend.

Average delivery rate %

Average items per order items

Your product

Selling price Product cost

Your CPA limit EGP221

Pay more per order and you lose money

Break-even ROAS2.26

Max monthly ad spendEGP 221,000

Fixed cost per itemEGP 60

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